An armony between design and beauty

The scent of Central Park? Basil, verbena, blue cedar and balsa wood. Chinatown has the sensual fragrance of peach blossoms, while the essence of Wall Street, the élite of global finance, is enclosed in a bottle in his austere and elegant as totally black.

If every place has its unique smell, then why not celebrate the charm of the city that never sleeps and its mythical neighborhoods with olfactory pyramids ad hoc?  Laurich Rahma, eclectic Parisian nose, must have tought this, so she launched the idea of creating a line of perfumes that are representative of NYC.

Bond No.9 perfumes keep into beautiful “prisons” crystal spirits of neighborhoods in Manhattan, the atmosphere, the vitality of the places and people, the smell of culture and people.

Bond No.9 restores the great art of perfumery, not only because all the woods used  are from the indiscussed capital of the perfume -Grasse- but also because in each scent is used only a very high percentage of eau de parfum, the same persistent concentrations of fragrances that distinguished the extraordinary seasons of the ’20s and ’30s. Today there are 24 fragrances available, each realized, almost tailored, according the character of the neighborhoods which wants to represent.  New Little Italy and Harlem, for example, are two very different districts: the culture of their inhabitants are pole apart as well as Bond No.9 that identify them.

The same tailoring attention is for the bottles used to contain the precious essences, with the contribution of one of the most prestigious companies in the world scene: Luigi Bormioli. The characteristic star-shaped was born in 2003 as original design of Rahma. Since then it has positioned as a major success of technical glass: the brilliance of the large star-shaped faces, the sharpness with which the fillet is carved in relief around the bottle, the internal distribution of the glass so attached to the profile, the large surface in proportion the small thickness of the slab: these are the details which show the great professionalism of the Italian Bormioli.

For the logo design, the studio inside the company was inspired by that the of Big Apple it expects people remember, even the new generations. As always, behind there is the great skill of the design studio within the company, but Bond No.9 is aimed, in some cases, such as contemporary artists interpret the mood of fragrances.

The packages have always the aim to keep the integrity of the products through the exclusion of the atmospheric agents, light, water, radioactivity, virus or smell. But the packaging has become a way to keep the culture and the tradition, the life of the brand, too.

Many packages have been existed for a long time to become theatre for our days.

The packaging doesn’t matter only with people and their story, but also places and their traditions.

Some products, such as Camper shoes or Toblerone chocolate have passed regional and national barriers.

Other packages exalt the regionalism of the products: the different packages for the classic British “fish and chips” enriches the culture and the local traditions.

After a century of projects for hiconical packages, designers and producers now understand the value of an old packaging: culturally rich and become perfect during the time.

So, also the new products are made more precious by an old aspect and the designers find extravagant techniques to give a historical quality, often invented,  to the packaging.

As the brands become “those”  brands when they have a great recognition, the consumers begin to trust in the packages they have seen for long. A coherent aspect augments the familiarity and, so, the possibilities of  selling the products, opening a road that bring to customers’ money.

In simple terms, the producers know that “old” means “gold”.