Packaging of the year
Hello!
Today I would tell you about the “21st International Award” organized by the Italian Accademia del Profumo, last 16th April 2010 in Bologna.
The winners have been LOLA by Marc Jacobs (in the class of female perfumes) and CK Free by Calvin Klein (in the group of male perfumes).
But what is interesting for this blog is related to the class of packaging: stressing the increasing importance of packaging for perfumes, Accademia Del Profumo has recently added awards for the best female packaging and the best male one.
This year the Special Jury Award for the best female packaging has been given to “A scent by Issey Miyake”.
Also -this Issey Miyake creation is guided by the quest for essentials as a new means of expression and is faithful to his motto “perfume is air that smells good” – explained the jury.
In this new creation, Miyake combines traditional raw materials with latest processing techniques and nature with technology. The fragrance has been created by Daphné Bugey, perfumier of Firmenich.
The luxury of the essentials is also reflected in the packaging created by the designer Arik Levy: the bottle emerges from a block of glass. Devised by the designer Taku Satoh, the logo carved on the inside of the bottle highlights its allure, with the aid of a secret high-tech production process.
The peak of transparency is achieved in the case, wich reveals its contents with never a shadow or hint of mystery, saying nothing but the barest essentials: the bottle’s shape and the perfume’s name, in a colour -green- that perfectly harmonises with the olfactory composition
The Special Jury Award for the best male packaging is, instead, for “Dsquared2, He Wood Rocky Mountain Wood“.
Wood plays the starring role in this perfume for men belonging to the Dsquared2 “Nature always wins” collection.
Wood is a sign of strength and purity, a forceful reminder of the origins of the two Canadian fashion designers.
Daphné Bugey of Firmenich has interpreted wood’s strength in a virile amalgam of vetiver and cedar wood.
The same authentic refinement comes across from the packaging’s lines and colours: the ring in wich the bottle is set is a sophisticated detail: a wooden frame, with the perfume’s name laser-carved into one side, surrounds the bottle’s perfectly square glass. The whole thing is housed in a black box that is further embellished by a tasteful bronze graphic sign in relief.
"The new fragrance by packaging" 
No trackbacks yet.