An armony between design and beauty

Hi world,

today graphs!

ATTENTION: this post doesn’t want to be an economic analysis of  package markets. As I wrote in my last post referring to the critical of  package sector in today markets, simply I’d like to support my affirmations with some significant dates taken from reality. Even, I think that focusing on Italian context perhaps could help have a clearer idea of dimension and profits of package market : studying a still unknown phenomenon that is packaging could be more interesting if we imagine the frame around us.

The message I want to give you is: knowledge  of international development trend of the Italian companies in the pack as a tool to improve their competitiveness.

I’d like to solve 4 questions:

• Where are the Italian companies of the pack?
• What are the countries where the Italian presence is greater?
• And finally, what are the main risk factors?

If you want a more detailed economical picture of package markets you can consult my study-source: a survey conducted by Rassegna in collaboration with the Italian Institute for Packaging, printed by Editorial Market BE-MA editrice. I chose this survey because it can be defined the first  fieldwork  in the level of penetration in foreign markets for Italian companies in the packaging, the first one who throws look  at the prospects for development abroad and identifies what are the main risk factors perceived by our companies, in my opinion. This survey took into account a net total of 314 Italian companies exhibiting at Ipak-Ima, who were involved in the survey through “de visu” interviews to its leaders, carried out in the opening days  of the fair.

• The graph shows the sector-placement of the surveyed companies: 

 This graph is useful to really understand what is packaging. Packaging manufacturers are divided into 2 categories:

1. manufactures of machines for packaging;
2. manufacturers of machines for packaging respondents.

       Both of them work mainly within food sector, non-food, chemical, pharmaceuticals, cosmetics and beverage.

• Let’s continue with the second question and the graph to analyse:

 EXPORTS: 79%  of surveyed companies export its production abroad and the share of average production  for international markets is 47.92%. If we analyze what are the macro-areas with which our manufacturers keep up their business relations show that: Europe (74.78%); North America (40%); South America (34.34%); Africa (35.65%); Asia (32.17%).

This is a very interesting graph: the analysis of the risk factors on individual land areas shows that those specified for the Western European countries deal with competition from foreign producers, reported by 91.3% of firms, and that of Italian competitors , reported in 45.11% of cases. The  same dates can be analyzed from another point of view. In fact, if we ask what are the areas where each risk factors is more visible, we discover that Italian competition is a strong demand in Western Europe, the foreign competition as well as in North America and Africa. The latter macro-area is considered the most risky for patent protection  and recovery of payments.

CONCLUSIONS

This short economic analysis on health conditions of packaging markets gave in figures the statement of packaging as one of the huge sectors of our economy. Following the effects of the economic crisis, for packaging manufacturers has closed the year 2009 with a turnover of around 3.5 billion of euros-of which just under 3 billion from exports: a negative results as a whole, but not totally and always better than other Italian areas.

In this difficult time, packaging design shows cautious optimism though its funny coloured packages and through its positive graphs.