Archive for March, 2010

“Ointments Antiquity”

From Persia to Arabia, a story of seduction, including incense and oils.

This the story of that is called “the perfume”, from the Latin “for fumum”, i.e. “through the smoke”: the bond between man and smell is among the oldest. The use fragrances originates on the day of discovery of wood and resin that burning, give off a pleasant smell. The when of perfume, then, is so far in the mists of time, but it finds itself  with historical certainty, on the areas of ancient religions where, in cases of ritual sacrifices, people burnt fragrant substances to cover the smell of blood.

PERSIA, CRADLE OF NOSE

The first to consciously use the perfume probably are the Medes, ancestors of the Persians, people-as narrated Pliny- of magicians and scientists. For them the perfume satisfies a need of hygiene and preventing epidemics and diseases. The perfume also has a metaphysical and religious significance: the smoke from wood and resin placed on the fire contributes to put humans and their gods  into communication with its upward motion.

EGYPT, SACRED AND PROFANE

In Egypt, more than 5000 years ago, the priests burnt flavors in honor of Ra, the Sun God. Above all, the scent has the duty to act, as human aspirations, through the afterlife. Emblematic of the embalming ritual: the death of Pharaoh, his body is deprived of the bowel, clean with pine oil, filled with woods such as myrrh, cassia and cedar and wrapped in bandages soaked in aromatic oils. During the time, the sacral connotation adds a profane one: perfume becomes part of daily routine cosmetic nobles,courtiers and officials. Among the sixty ingredients of kyphy, the most famous Egyptian fragrance,there are jasmine, rose, coriander, myrrh, the nard, incense… While women are satisfied with castor oil scented, those better off showing a real adoration for cinnamon, rose and jasmine. The men are no exception: after heavy ablutions, they have their body sprinkled by slaves with scented lotions and ointments.

It is the birth of a first, rudimentary fragrance industry, no doubt helped by the naval expedition of the Queen Hatshepsut to the mythical land of Punt (modern Horn of Africa), where historians say, there were myrrh, frankincense and opoponax.

By the Egyptians, the secrets of perfume manufacturing go to Hebrew slaves that, once free and come into possession of some formulas, entered the trade of aromatic products.

ANCIENT GREECE

The ancient Greeks learns the pleasure of perfume from the Asian people and soon they become good consumers. In particular, they use large amounts of oil roses, nard, marjoram, bitter almond… In Athen, the rage susinum (made of rose, myrrh, cinnamon and saffron) and crucinum are spread. In Greece, more importantly, they begin to alternate the use of spces and resins to that of flowers. Women, in particular, make a more generous and habitual use of perfume. After the bath, every part of the body is massaged with special ointments. Face is given a palm oil scented, arms an ointment of mint, leg of ivy and hair a pomade of marjoram. In Greece the custom spread to perfume the house, the banquets, the wines themselves. Used are the essence of cinnamon, sandalwood, pepper and cloves, introducted by Alexander tghe great returning from his expedition. Although retained of a divine aura, over time the smell is increaingly associated to the joy of life, pleasures, to a hedonistic vision of everyday life. For this reason, some philophers began to regard it with suspicion. The perfume is rthe cause of illutions, as Socrates wrote.

IN IMPERIAL ROME

In contact with the Egyptians and the Greeks, the Roman soldiers gradually approached to perfume, until they almost sprinkled their body with fragrant ointments every moment of public and private life. This habit also originated from the need to cover unpleasant body odors, because of poor personal hygiene. In Rome, then, the habit of scent to enhance the pleasure of good food spread. The Banquet thus became a real fusion of taste and smell. And it’s always the Roman hegemony over the years that we dwell, for the first time, that smells can have influence on mood. Just think of the flags perfumed army departing for war, which served to inspire courage in the heart of soldiers.

THE ARAB INFLUENCE

After the dissolution of  the Roman Empire, the art of perfumery knows a dark area in Europe, also discouraged by the emergence of Christianity and its austere morals. On the contrary Middle East and Asia civilizations flourish open to the enjoyment of sensual pleasures, including, of course, the art of perfumery. In addition Arabs, daring navigators, have a monopoly in the sale of herbs and spices. It is the Persian physician Avicenna to draw the method of distillation to get water from the petals of roses, especially cabbages, in the tenth century. With a simple still, he gets a fluid  in which the pure essence of the flowers is mixed with water. A non-alcoholic solution, therefore, since the Koran forbade any use of alcohol. You will need to wait until 1370 to get the formula of the first scent of alcohol with “the queen of Hungary water“, a kind of spirit in which there were distilled rosemary, verbena and rose-water.

From the Middle East the Crusaders brought spices and perfumes of harems, as well as the first, lovely spray with which to sprinkle clothes, accessories and home environments.

Analyzing Graphs

Hi world,

today graphs!

ATTENTION: this post doesn’t want to be an economic analysis of  package markets. As I wrote in my last post referring to the critical of  package sector in today markets, simply I’d like to support my affirmations with some significant dates taken from reality. Even, I think that focusing on Italian context perhaps could help have a clearer idea of dimension and profits of package market : studying a still unknown phenomenon that is packaging could be more interesting if we imagine the frame around us.

The message I want to give you is: knowledge  of international development trend of the Italian companies in the pack as a tool to improve their competitiveness.

I’d like to solve 4 questions:

  • Where are the Italian companies of the pack?
  • What are the countries where the Italian presence is greater?
  • And finally, what are the main risk factors?

If you want a more detailed economical picture of package markets you can consult my study-source: a survey conducted by Rassegna in collaboration with the Italian Institute for Packaging, printed by Editorial Market BE-MA editrice. I chose this survey because it can be defined the first  fieldwork  in the level of penetration in foreign markets for Italian companies in the packaging, the first one who throws look  at the prospects for development abroad and identifies what are the main risk factors perceived by our companies, in my opinion. This survey took into account a net total of 314 Italian companies exhibiting at Ipak-Ima, who were involved in the survey through “de visu” interviews to its leaders, carried out in the opening days  of the fair.

  • The graph shows the sector-placement of the surveyed companies: 

 This graph is useful to really understand what is packaging. Packaging manufacturers are divided into 2 categories:

  1. manufactures of machines for packaging;
  2. manufacturers of machines for packaging respondents.

       Both of them work mainly within food sector, non-food, chemical, pharmaceuticals, cosmetics and beverage.

  • Let’s continue with the second question and the graph to analyse:

 

 EXPORTS: 79%  of surveyed companies export its production abroad and the share of average production  for international markets is 47.92%. If we analyze what are the macro-areas with which our manufacturers keep up their business relations show that: Europe (74.78%); North America (40%); South America (34.34%); Africa (35.65%); Asia (32.17%).

 

 

This is a very interesting graph: the analysis of the risk factors on individual land areas shows that those specified for the Western European countries deal with competition from foreign producers, reported by 91.3% of firms, and that of Italian competitors , reported in 45.11% of cases. The  same dates can be analyzed from another point of view. In fact, if we ask what are the areas where each risk factors is more visible, we discover that Italian competition is a strong demand in Western Europe, the foreign competition as well as in North America and Africa. The latter macro-area is considered the most risky for patent protection  and recovery of payments.

CONCLUSIONS

This short economic analysis on health conditions of packaging markets gave in figures the statement of packaging as one of the huge sectors of our economy. Following the effects of the economic crisis, for packaging manufacturers has closed the year 2009 with a turnover of around 3.5 billion of euros-of which just under 3 billion from exports: a negative results as a whole, but not totally and always better than other Italian areas.

In this difficult time, packaging design shows cautious optimism though its funny coloured packages and through its positive graphs.

“An introduction to packaging”

Hello,

first I’d like to give you an interesting (or I hope so) introduction to packaging. It was born  thousands of years ago but it has really grown up only nowadays. Today packaging is a big business. Do you know who is  ZhangYin?   

                               

Yin is the richest woman in China: in only ten years she has gained 3.4 billions of dollars thanks to her Nine Dragons Paper Industries which recycles paper from the USA and, in this way, recreate a high quality paper that distributes all around the world.

The packaging is the result of different times, places and cultures, it faces the theme of globalization, ecology, technology and consumption. Who considers the packaging through a reductive point of view is WRONG. Today the trade competition is especially fought by packaging as the package influences our shopping decisions at various levels. Moreover the critic problems related to the health of the green natural world, the blue oceans and the sunny sky are now problems of packaging too.

The packaging has particularly four aims. So, related to this classification, the package has different characteristics, material composition and priorities. First of all there is a packaging that achieves to protect the content against damages caused by crashes and exposition, responsiblity towards the consumers, producers, sellers and distributors in case of an improper use of the package itself.

The well-known Tiffany little boxes protect the value and the status of their treasure.                                                                                                             

Second, there is a packaging that keep the consistency and duration of the product and, in abstract, the local traditions symbolised by the products. The image below is an example: the natural paper package in “red_white_green” for these “mozzarella di bufala” perpetuates the traditional Italian Country life. 

 

The third aim of packaging is to interact with consumers psychologically or physically.

The transparent package directly chats to consumers putting away any barriers.

In the end, packaging is promotion,creates brands (do you remember the video posted in about page?) and give a tangible value to immaterial products.

The package of this incense promotes a calm life through a geometric form, agreeable colours and a leaf drawn.