A perfume, a necklace, a woman: the Extè woman
Yes, it’s true: in the ’80s that phrase was a stereotype but we women would have liked to utter the now legendary phrase of the famous advertising…”to the man who must never ask”… duly adapted to our needs, of course! Now the time has come.
It’s called J’S Extè Woman, Eau de Parfum.
This is a fragrance proposed by Extè, a company present throughout the world as reference point for a target audience of attentive young women who have learned the art of seduction. J’S Extè embodies this brand philosophy.
The packaging strategy gave image to the idea of a packaging line that immediately transmit the essence of the brand, the refinement combined with the functionality and contemporary and it was a dress tailor-made for the target with which interacts. So, to make the interaction more simple, the perfume package is absolutely transparent, with contrasting shapes that reflect light as pure as a pond, creating imaginary concentric spirals that attract the eyes towards the center of the bottle, where is the center of energy life. Then, the package adds an interactive function presenting a jewel bracelet that you can remove and wear.
All this was certainly possible thanks to outstanding companies who participated in the adventure making possible to give a body to the creative ideas. The package is strange, a complex structure where every single item must be in harmony with the whole and particularly where the seemingly most insignificant hides, however, an unexpected creativity and expertise.
"The new fragrance by packaging" 